Mastering Google Analytics is not easy. It takes more than just knowing how to access reports. You will need to develop knowledge of how data is captured, stored and displayed while being inquisitive to ask the right questions to get real insight.

In this 2-day classroom masterclass, you'll:

  • Build a solid foundation in Google Analytics and cover topics including implementation, configuration and optimisation.
  • Use goals, events and ecommerce tracking to add context to your reporting
  • Review the key metrics and reporting options in Google Analytics
  • Work with an expert trainer to get feedback on your projects and seek career advice.

By the end of this masterclass, you'll be able to:

  • Understand the fundamentals of Analytics Strategy and Google Analytics.
  • Know how to use different report options to get more from your data.
  • Look at ways to understand and improve conversion optimisation for a website
  • Tell a story with data, and communicate effectively with all stakeholders.
google-analytics-training course

This masterclass is made for you.

The result of 10+ years of consulting, lecturing, mentoring and group training. This masterclass has been
completely tailored for those who want to use data to improve the performance of their websites.


Marketing managers or specialists who use Google Analytics to understand campaign performance and marketing initiatives.

Developers & Designers

Designers or developers who are responsible for effective Google Analytics implementation at the coding and configuration level.


Anyone using Google Analytics on their website, who wants to improve visitor experience and driving ongoing, bottom-line website growth.

Why choose this masterclass?

Cutting through the complexity around Google Analytics, this masterclass
teaches you how to utilise Google Analytics for data-driven marketing.

Take the complexity out of Google Analytics

The result of 10+ years of consulting, lecturing, mentoring and group training - this masterclass has been completely tailored for those who want to use data to improve the performance of their websites.

Learn how to correctly implement and use Google Analytics.

Google Analytics Screenshot
Marketing Analytics Insight

Designed for marketing insight

Let's face it - marketing can be a real challenge. It's not all fluffy metrics and PR guff - There are so many disciplines and ever emerging tactics and channels that make it tough for modern marketers. Understanding consumer behaviour and using data to your advantage gives direction and meaning to your marketing efforts.

Over 10+ years digital marketing experience squeezed into every class

Small intimate class size

Wedged in a room with 30 other people might work for some, but it's not for us and probably not for you either. You work and learn best in small groups. This gives you the freedom to interact and gain a real understanding of the material. We know this works best for both you and us.

Each training group will be no more than 12 people.


Ongoing coaching support

It’s hard to ask all the right questions while you’re in class. After your masterclass, you’ll be able to speak directly with your trainer during scheduled “Office Hours” so you can get expert feedback on how to improve any aspect of your analytics work.

You will have access to follow-up sessions after the masterclass finishes.

Delicious lunches & snacks

You can barely function when you're hungry. We want you to be comfortable and ready to learn. No-one goes hungry on this masterclass, and there's no need to worry about where you're eating and having to rush.

Fill up with a tasty breakfast, lunch, snacks and drinks while on your journey to becoming a data-driven genius.


More Benefits of taking this masterclass

This two-day masterclass will arm you with the practical knowledge and skills you need to
transform this wealth of data into increased performance and better strategic decisions.

Competitive Advantage

You’ll no longer look at Google Analytics as a reporting tool, but rather as a tool to power business growth.

Expert led training

Your trainer has over a decade of success with data-driven marketing analytics.

Technical Insight

Designed to provide the technical know-how for expert Google Analytics implementation and reporting.

Training Experience

Each classroom is modern, bright and easy to find training locations with lots of healthy food to keep you going.

Masterclass Notes

Notes are yours to keep, You'll take away an 200+ page guide, as well lots of handy dashboards and report templates.

Get certified

You'll receive a certificate of completion for this masterclass, as well as the confidence to undertake the Google Analytics IQ exam.

Google Analytics Masterclass

Hands-on Google Analytics Training and Personal Coaching for Growth

  • DAY 1
    Getting Started with Google Analytics
    Getting Started with Google Analytics

    Whether you are new to web analytics in general, new to using Google Analytics, or need a refresher on the basic Google Analytics reports and tools, This is for you. We’ll start from the basic metrics and reports and build an understanding of what data are important and how to use the reporting tools in Google Analytics to manipulate these data to answer your questions.

    This session will start with some real basics, such as learning how to sign up for an account, and will move on to give you an overview of the main sections of GA.

    Things you'll learn:
    What are we trying to figure out with analytics?, How does Google Analytics work? What do the metrics mean? Which ones do we care about?

  • DAY 2
    Google Analytics Reporting for Actionable Insights
    Google Analytics Reporting for Actionable Insights

    Building on implementing and configuring Google Analytics, Day 2 moves further into utilising reporting to gain real insight into your websites performance. We will pay special attention to the most common areas such as traffic and channel performance as well as user behaviour. We'll work through how to get the most actionable information out of Google Analytics.

    Things you'll learn:
    Dimensions and metrics, Goal funnels, Ecommerce Reporting, Table filters, Regular Expressions, Campaigns, Traffic Sources, Channels, Custom Reports

Request a Detailed Breakdown of Each Day

People     Analytics Training


"Recommend it 100%"

"The course was great. We worked in various case studies, which gave us a real vision of it all. Barry is an excellent teacher. I would recommend it 100%"

Valeria Freire Martínez
Marketing Executive at Allied Ireland

"Confidence boosting"

"I would highly recommend this training, it provided a great insight into the full capabilities of Google Analytics and gave me the necessary skills to be confident using Google Analytic to make informed business decisions."

Lyndsey Turner
Afterales Business Manager at Nissan Ireland

"Highly recommended!"

"This is a quality course that offers insights and information that could take months to discover alone - if at all. The open approach to the structure of the course (as well as the small class size) ensures all attendees are provided with relevant content and material that applies to their own area of interest."

Cormac Curtis
Customer Experience Content Manager at Cartrawler

"Headache saver"

"If you're looking for a quick handle on best practices for configuring your google analytics then this is your stop. The time spent on this masterclass will save you hours and headaches down the road."

Terry Reilly
Data Analyst at Pramerica

"Highly recommended"

"Barry showed us the data that really matters in Google Analytics. I now know how to track a campaign from start to finish. Barry is a master of analytics and would highly recommend."

Melissa O'Connor
Digital Marketing at Tenego Partnering

"Very intuitive"

"Whether you're an experienced analytics user, or a complete newbie, Barry explains everything in a very intuitive way that means even the most complex topics are easily covered. "

DC Cahalane
VP Growth & Marketing at

"Focused and relevant"

"This course is focused and relevant. Barry will give you the tools to jump into the Google analytics world with a focus on the aspects which are relevant for your specific business goals."

Gale Wilson
Head of Marketing at Light House Cinema

"Easier and better way"

"Anybody using Google Analytics needs to do this course to find easier and better ways to analyse data!"

Gillian Ryan
BIOVIA Marketing Executive at
Dassault Systèmes

"Do this masterclass!"

"Ask yourself, What value have I delivered as a marketer in the last 12 months? If your answer is more along the lines of 'brand strategy' rather than an actual quantifiable number, then you need to be on this NOW."

Connor Keppel
Head of Marketing at Phorest

You'll be in good company

Some of the world's leading companies have attended our training courses.

Your Trainer

Barry Hand - Data & Analytics Expert

Through data-driven marketing, Barry helps businesses measure their marketing activity, determine where the growth opportunities are and then implement a gameplan to make it happen.

He is a senior-level, digital strategy and eCommerce leader with a blend of marketing and technology experience and expertise.

Training Style

In each classroom session, Barry draws upon a wide range of development and marketing experience to position Google Analytics within a real-world business and marketing context.

/ barryhand

/ @barryhand


Why I made this master

“My passion is motivating
people to get better results with Google Analytics”

My fascination with analytics begin in the early 2000's when I responsible for launching an e-commerce website. I developed intuitive dashboards and reporting processes to deliver almost real time analysis using server log file analysis.

This was a fairly manual method, and meant a lot of code hijacking to make things work. Time-consuming and not at all scalable. Since then, and the advent of Google Analytics, this is significantly easier and much more fun too!

The #1 hurdle that many marketers tell me is that they're unsure where to start and are not confident in what Google Analytics is telling them, or in most case what it is not.


Start your journey to Google Analytics mastery.

The result of 10+ years experience, this intensive 2-day masterclass covers the full analytics journey from planning measurement and data collection through to the practicalities of analysing, optimising and predicting behaviour.

All Inclusive Package
Small class size
Post training sessions
GA Masterclass
€945 Browse dates and book

Google Analytics Training
Cities and Venues

Google Analytics Training Masterclass Cities and Venues

City Venue Dates Book
Dublin The Westbury November 13-14 Sold Out

If you are intersted in receiving this course in-house, or alternative payment methods - please email [email protected]


You have questions, we have answers

Is this masterclass for me?

Are you working in marketing, or responsible for the marketing activity of your business? If you've got a website and access to Google Analytics, this masterclass is for you.

What if I'm not a marketer?

If you're in a startup, small business owner, designer, developer or doing a bit of everything - Let's talk and see if there's a good fit. Send an email to [email protected] and we'll setup a call.

What if I don't have Google Analytics set up yet?

Perfect, you won't have any bad habits then. This masterclass will help you plan and implement Google Analytics correctly.

Is this different from other masterclasss?

It sure is! This is a hands-on small group training completely dedicated over two days to help you understand Google Analytics with lots of practical elements too. Where other courses focus on giving you an 3-hour overview, we completely immerse you in Google Analytics and actively work with you to provide as much value as possible.

Do I need a laptop?

Yes - You will be applying what you learn in this masterclass, in the class. We've got fast wifi internet access to help you too.

What's the story with the food?

We've got your back (and belly), each day there will be a light breakfast (think pastries and fruit), a proper lunch, and lots of drinks and snacks during the day.

Is it safe to book online?

Yup - this site is secure, and our bookings are powered by Tito and Stripe.

How long does the masterclass last?

The masterclass is over two days, starts at 9.00am and finishes at 5.00pm with breaks inbetween. We recommend arriving before 9.00am to get setup and ready to rock.

What exactly are the 'Office Hours' follow ups?

Over two days we'll have a really good idea where you are at in your learning, after the masterclass we'll set up a 1-to-1 session with screen share and a phone call to help answer any area you need help with. You can have as many follow ups as you need too!

Still have questions? Email us [email protected]