Mastering Google Analytics is not easy. It takes more than just knowing how to access reports. You will need to develop knowledge of how data is captured, stored and displayed while being inquisitive to ask the right questions to get real insight.
In this 3-day classroom masterclass, you'll:
- Build a solid foundation in Google Analytics and cover topics including implementation, configuration and optimisation.
- Use goals, events and ecommerce tracking to add context to your reporting
- Review the key statistics and reporting options in Google Analytics
- Work with an expert trainer to get feedback on your projects and seek career advice.
By the end of this masterclass, you'll be able to:
- Understand the fundamentals of Analytics Strategy, Google Analytics, and Google Tag Manager.
- Know how to use different report options to get more from your data.
- Look at ways to understand and improve conversion optimisation for a website
- Tell a story with data, and communicate effectively with all stakeholders.
This masterclass is made for you.
The result of 10+ years of consulting, lecturing, mentoring and group training. This masterclass has been
completely tailored for those who want to use data to improve the performance of their websites.
Marketing managers or specialists who use Google Analytics to understand campaign performance and marketing initiatives.
Developers & Designers
Designers or developers who are responsible for effective Google Analytics implementation at the coding and configuration level.
Anyone using Google Analytics on their website, who wants to improve visitor experience and driving ongoing, bottom-line website growth.
Why choose this masterclass?
Cutting through the complexity around Google Analytics, this masterclass
teaches you how to utilise Google Analytics for data-driven marketing.
Take the complexity out of Google Analytics
The result of 10+ years of consulting, lecturing, mentoring and group training - this masterclass has been completely tailored for those who want to use data to improve the performance of their websites.
Learn how to correctly implement and use Google Analytics.
Designed for marketing insight
Let's face it - marketing can be a real challenge. It's not all fluffy metrics and PR guff - There are so many disciplines and ever emerging tactics and channels that make it tough for modern marketers. Understanding consumer behaviour and using data to your advantage gives direction and meaning to your marketing efforts.
Over 10+ years digital marketing experience squeezed into every class
Small intimate class size
Wedged in a room with 30 other people might work for some, but it's not for us and probably not for you either. You work and learn best in small groups. This gives you the freedom to interact and gain a real understanding of the material. We know this works best for both you and us.
Each training group will be no more than 12 people.
Ongoing coaching support
It’s hard to ask all the right questions while you’re in class. After your masterclass, you’ll be able to speak directly with your trainer during scheduled “Office Hours” so you can get expert feedback on how to improve any aspect of your analytics work.
You will have access to follow-up sessions after the masterclass finishes.
Delicious lunches & snacks
You can barely function when you're hungry. We want you to be comfortable and ready to learn. No-one goes hungry on this masterclass, and there's no need to worry about where you're eating and having to rush.
Fill up with a tasty breakfast, lunch, snacks and drinks while on your journey to becoming a data-driven genius.
More Benefits of taking this masterclass
This three-day masterclass will arm you with the practical knowledge and skills you need to
transform this wealth of data into increased performance and better strategic decisions.
You’ll no longer look at Google Analytics as a reporting tool, but rather as a tool to power business growth.
Expert led training
Your trainer has over a decade of success with data-driven marketing analytics.
Designed to provide the technical know-how for expert Google Analytics implementation and reporting.
Each classroom is modern, bright and easy to find training locations with lots of healthy food to keep you going.
Notes are yours to keep, You'll take away an 80+ page guide, as well lots of handy dashboards and report templates.
You'll receive a certificate of completion for this masterclass, as well as the confidence to undertake the Google Analytics IQ exam.
Google Analytics Masterclass
Hands-on Google Analytics Training and Personal Coaching for Growth
Implementation & Configuration
Google Analytics Implementation and Configuration
Google Analytics is a powerful business tool, but it is often not being used to its full potential by online companies to analyse and improve the performance of a website to help gain a competitive advantage. Day 1 takes you through the set-up options and how to ensure that the relevant data is captured correctly to ensure meaningful analysis later on.
Google Analytics Tracking Code, Google Tag Manager Basics, Account, Profiles, and Views, Social Configuration, ECommerce Configuration, Campaign Parameters, Tracking Video
Reporting for Actionable Insights
Google Analytics Reporting for Actionable Insights
Building on implementing and configuring Google Analytics, Day 2 moves further into utilising reporting to gain real insight into your websites performance. We will pay special attention to the most common areas such as traffic and channel performance as well as user behaviour. We'll work through how to get the most actionable information out of Google Analytics.
Dimensions and metrics, Goal funnels, Ecommerce Reporting, Table filters, Regular Expressions, Campaigns, Traffic Sources, Channels, Custom Reports
Advanced Strategies for Conversion Optimisation
Advanced Strategies for Conversion Optimisation
Moving beyond the fundamentals, we zoom into the advanced strategies and techniques to really grow your website by utilising a wide range of tips and tricks that have helped some of Ireland's most well known websites. At each step, we will relate how each approach works in the real world and how you might utilise it.
Traffic increase vs. conversion rate increase, Analytics & SEO, Multi-channel funnels, Remarketing and shopping cart abandonment.
Request a Detailed Syllabus
People Analytics Training
"If you're looking for a quick handle on best practices for configuring your google analytics then this is your stop. The time spent on this masterclass will save you hours and headaches down the road."Terry Reilly
Data Analyst at Pramerica
"Barry showed us the data that really matters in Google Analytics. I now know how to track a campaign from start to finish. Barry is a master of analytics and would highly recommend."Melissa O'Connor
Digital Marketing at Tenego Partnering
"Whether you're an experienced analytics user, or a complete newbie, Barry explains everything in a very intuitive way that means even the most complex topics are easily covered. "DC Cahalane
VP Growth & Marketing at Teamwork.com
"Focused and relevant"
"This course is focused and relevant. Barry will give you the tools to jump into the Google analytics world with a focus on the aspects which are relevant for your specific business goals."Gale Wilson
Head of Marketing at Light House Cinema
"Easier and better way"
"Anybody using Google Analytics needs to do this course to find easier and better ways to analyse data!"
BIOVIA Marketing Executive at
"Do this masterclass!"
"Ask yourself, What value have I delivered as a marketer in the last 12 months? If your answer is more along the lines of 'brand strategy' rather than an actual quantifiable number, then you need to be on this NOW."Connor Keppel
Head of Marketing at Phorest
Barry Hand - Data & Analytics Expert
Through data-driven marketing, Barry helps businesses measure their marketing activity, determine where the growth opportunities are and then implement a gameplan to make it happen.
He is a senior-level, digital strategy and eCommerce leader with a blend of marketing and technology experience and expertise.
Why I made this master
“My passion is motivating
people to get better results with Google Analytics”
My fascination with analytics begin in the early 2000's when I responsible for launching an e-commerce website. I developed intuitive dashboards and reporting processes to deliver almost real time analysis using server log file analysis.
This was a fairly manual method, and meant a lot of code hijacking to make things work. Time-consuming and not at all scalable. Since then, and the advent of Google Analytics, this is significantly easier and much more fun too!
The #1 hurdle that many marketers tell me is that they're unsure where to start and are not confident in what Google Analytics is telling them, or in most case what it is not.
Start your journey to Google Analytics mastery.
The result of 10+ years experience, this intensive 3-day masterclass covers the full analytics journey from planning measurement and data collection through to the practicalities of analysing, optimising and predicting behaviour.
All Inclusive Package
Small class size
Post training sessions
Google Analytics Training
Cities and Venues
Google Analytics Training Masterclass Cities and Venues
|Dublin||The Westbury Hotel||Nov 16-18||Sign Up|
More cities coming soon, Contact us for groups bookings or in-house training
You have questions, we have answers
Is this masterclass for me?
Are you working in marketing, or responsible for the marketing activity of your business? If you've got a website and access to Google Analytics, this masterclass is for you.
What if I'm not a marketer?
If you're in a startup, small business owner, designer, developer or doing a bit of everything - Let's talk and see if there's a good fit. Send an email to [email protected] and we'll setup a call.
What if I don't have Google Analytics set up yet?
Perfect, you won't have any bad habits then. This masterclass will help you plan and implement Google Analytics correctly.
Is this different from other masterclasss?
It sure is! This is a hands-on small group training completely dedicated over three days to help you understand Google Analytics with lots of practical elements too. Where other courses focus on giving you an 3-hour overview, we completely immerse you in Google Analytics and actively work with you to provide as much value as possible.
Do I need a laptop?
Yes - You will be applying what you learn in this masterclass, in the class. We've got fast wifi internet access to help you too.
What's the story with the food?
We've got your back (and belly), each day there will be a light breakfast (think pastries and fruit), a proper lunch, and lots of drinks and snacks during the day.
Is it safe to book online?
How long does the masterclass last?
The masterclass is over three days, starts at 9.00am and finishes at 5.00pm with breaks inbetween. We recommend arriving before 9.00am to get setup and ready to rock.
What exactly are the 'Office Hours' follow ups?
Over three days we'll have a really good idea where you are at in your learning, after the masterclass we'll set up a 1-to-1 session with screen share and a phone call to help answer any area you need help with. You can have as many follow ups as you need too!